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CEX INSIGHTS



College esports has come a long way since its humble beginnings as a niche hobby for a few students on campus. With the rapidly growing popularity of competitive gaming and the increasing number of universities offering esports programs, it's clear that college esports is here to stay. However, despite its potential, the current model for collegiate esports needs a significant overhaul.

College esports were traditionally organized like college sports were organized and focused on media deals, big sponsorships, organized tournaments, teams, and rivalries that mimicked the college sports model. But this approach must include the unique nature of esports and the diverse range of interests and skills of today's college gamers. We must consider two key points as we reflect on our origins.

  1. A college gamer today comprises a variety of complex and multi-dimensional personas that look very different from Wally and Beaver. Their palette now includes multiple gaming titles, music genres, a broad spectrum of influencers, social media platforms, streamers, content creators, cosplayers, cultural preferences, and a sliver of post-covid traumatic stress disorder. Campus communities are complex microcosms of society, so engaging students isn't a one-size-fits-all proposition.

  2. As an organized and thriving industry, college sports have taken over a century to develop into what it is today. Yet, it still faces disruptions, such as the NIL, super conferences, and Title IX. The path to collegiate esports growth remains stagnant when the only playbook revolves around replicating the college sports model. There is a long way to go until we see ESPN college game-day tailgating, broadcast TV deals, stadium naming rights, and an esports pep rally. The college market needs time to evolve. College esports players, educational institutions, publishers, and key stakeholders must collaborate on issues related to student career development, workforce training, and monetization pathways.

Amidst the recession and the dissipation of mid-pandemic hype, esports must pursue monetization rather than settle for illusions of grandeur. In these uncertain times, pivots are more imperative than ever before, and it's time to think outside the box and look beyond the preexisting models. The design of college esports should be rethought to maximize its potential instead of serving as just a recruiting tool. For college esports to succeed, we need innovative approaches incorporating experiential learning, entrepreneurship, and the latest technological advancements. In the upcoming edition, we will take a closer look at how we can continue our journey.


The esports industry is rapidly growing, and it's no longer just a hobby for passionate gamers. It's a thriving industry with millions of fans, professional players, and a large global audience. As a result, many institutions are now exploring the opportunity to start their own esports programs to provide students with opportunities to develop their skills, connect with like-minded individuals, and represent their schools in competitive events.

A well-planned and organized esports program, however, requires special attention. When developing an esports program for your institution, consider the following considerations and best practices.


  1. Define your goals and objectives. It's essential to think about what you hope to accomplish with an esports program before you begin. What fun after-school activities can you offer your students? Are you looking to create a competitive team that can compete against other schools? Your goals will determine what resources and equipment you'll need and what kind of administration support you'll need.

  2. Assess your resources. Before starting your esports program, it's essential to assess the resources you have available to you. This includes your budget, staff, and facilities. You'll need to determine how much money you can allocate to the program and how many staff members you can dedicate to it. Additionally, you'll need to consider the technology and equipment required to set up your gaming stations and host events.

  3. Develop a clear mission and goals. Your esports program should have a clear mission and set of goals that align with the overall mission of your institution. Maintaining focus and ensuring that your program contributes to the success of your school will help you stay on track. Some common goals for esports programs include promoting teamwork and collaboration, developing critical thinking skills, and providing opportunities for students to represent their institution in competitive events.

  4. Build a strong team Esports programs require a strong team of people to be successful. Coaches, players, administrators, volunteers, and supporters are all included. When building your team, look for individuals who are passionate about esports and have experience in the industry. It's also important to consider diversity and inclusion, ensuring that your team represents a range of backgrounds and perspectives.

  5. Invest in the right technology Esports programs require a significant investment in technology, including high-end computers, gaming equipment, and other hardware and software. When choosing technology, consider factors such as performance, reliability, cost, and compatibility with the games you plan to play. The cost of maintenance, upgrades, and repairs, as well as the cost of licensing and subscriptions for games and other software, should also be considered.

  6. Build a strong community One of the critical aspects of a successful esports program is building a strong community of students, staff, and alumni. Games nights, tournaments, and workshops can help accomplish this goal. It is also a good idea to create a dedicated online platform so that students can connect and discuss their shared interests, such as a Discord server or website.

  7. Foster a positive and inclusive environment. It's important to foster a positive and inclusive environment in your esports program where all students feel welcome and valued. Respect must be promoted, and all players must be treated fairly and equally. It would help if you also considered implementing a code of conduct that outlines the program's expectations for behavior and conduct.

  8. Partner with the right organizations. Lastly, partnering with the right organizations is key to a successful esports program. This includes gaming organizations, tournament organizers, and sponsors. These partnerships provide access to resources, expertise, and opportunities for your students to participate in competitive events.



In conclusion, developing an esports program for your institution is a great way to provide students with opportunities to develop their skills, connect with like-minded individuals, and represent their school in competitive events. However, to ensure the success of your program, it's important to keep these key considerations and best practices in mind. With the right resources, mission, team, technology, community, inclusive environment, and partnerships, your program can be a valuable addition to your institution and provide your students with a unique and enriching experience.

Writer's pictureKevin Mitchell

Updated: Apr 4, 2023


Esports has become a rapidly growing industry, with millions of fans worldwide tuning in to watch professional players compete at the highest level. However, the rise of college esports has also played a critical role in shaping the larger esports ecosystem. College esports provides students with numerous benefits, including developing technical and gaming-related skills, real-world experience in competitive gaming and teamwork, and networking opportunities. Additionally, college esports serves as a pathway to professional esports careers and impacts the gaming industry's visibility and revenue.


One significant benefit of college esports is the development of technical and gaming-related skills. Esports requires technical skills such as hand-eye coordination, quick reflexes, and strategic thinking. Students participating in college esports can develop these skills through practice and competition. These skills are helpful for gaming and can be transferred to other areas of life, including academics and professional work. Moreover, esports requires teamwork, communication, and collaboration, essential skills in many professional fields.

Real-world experience in competitive gaming and teamwork is another benefit of college esports. Students can learn to compete under pressure, deal with adversity, and work effectively with teammates. These skills are precious for those who want to pursue careers in esports or other fields that require similar skills, such as the military or emergency services. Participating in college esports provides students with opportunities to hone their competitive edge and develop leadership skills, teamwork, and effective communication.


Networking opportunities are also a significant benefit of college esports. Esports events allow students to meet with other gamers, industry professionals, and potential employers. College esports teams often travel to compete in different cities, providing opportunities to meet people from other parts of the country and even around the world. Furthermore, esports is an international industry, and college esports events often attract diverse participants from different cultures and backgrounds. These events give students valuable exposure to different perspectives and experiences, which can help them build strong professional networks.


College esports also serves as a pathway to professional esports careers. Like traditional sports, esports has a professional league, with top players earning millions in prize money and endorsements. College esports provides an opportunity for students to gain exposure and develop their skills, which can help them break into the professional scene. Many professional esports teams and organizations recruit directly from college esports teams, providing a clear path to a career in esports. Participating in college esports can also help students build a portfolio of their achievements and develop their personal brand, which is vital in the highly competitive esports industry.


College esports has had a significant impact on the gaming industry. The increased popularity of college esports has led to increased visibility and revenue for the industry. Esports events, including college events, attract millions of viewers worldwide, with some events rivaling traditional sports in viewership. This increased visibility has led to increased sponsorship opportunities, which has helped fuel the industry's growth. Esports has become an increasingly attractive market for advertisers, with brands such as Coca-Cola, Mercedes-Benz, and Nike investing in esports sponsorships. The gaming industry's revenue is expected to reach over $1 billion by 2023, with college esports playing a significant role in this growth.

To conclude, college esports play a crucial role in the larger esports ecosystem. Students benefit from developing technical and gaming-related skills, real-world experience in competitive gaming and teamwork, and networking opportunities. Additionally, college esports serves as a pathway to professional esports careers and impacts the gaming industry's visibility and revenue.




College esports is a rapidly growing industry that provides students with a unique opportunity to develop skills, gain exposure, and build professional networks. Those interested in learning more about college esports and the larger esports ecosystem should attend the College Esports Expo 2023 at District Hall Boston on March 22, 2023, during Pax East Week. The College Esports Expo 2023 is an excellent opportunity for students, industry professionals, and esports enthusiasts to come together to discuss the latest trends and developments in college esports. The event will feature keynote speakers, panel discussions, and networking opportunities, providing attendees with a unique opportunity to learn from experts in the field and connect with others in the industry.


The College Esports Expo 2023 is particularly valuable for students interested in pursuing careers in esports or related fields. The event will provide students with opportunities to learn from industry professionals, develop their skills, and network with potential employers. Additionally, the event will feature a college esports tournament, allowing students to compete against other college esports teams and showcase their skills.


In conclusion, college esports plays a vital role in the larger esports ecosystem. Students benefit from developing technical and gaming-related skills, real-world experience in competitive gaming and teamwork, and networking opportunities. College esports serves as a pathway to professional esports careers and impacts the gaming industry's visibility and revenue. Those interested in learning more about college esports and the larger esports ecosystem should attend the College Esports Expo 2023 at District Hall Boston on March 22, 2023, during Pax East Week. The event is an excellent opportunity for students, industry professionals, and esports enthusiasts to come together, learn from experts in the field, and connect with others in the industry.

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